Bajpai, Naval
Business research methods - Noida Pearson Education 2011 - xxi,762p. | Binding - Paperback |
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.
Emphasis on data analysis is the key strength of this book.
The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.
978-81-317-5448-1
Construction Engineering and Management (CEM)
DATA COLLECTION
658.83 / BAJ
Business research methods - Noida Pearson Education 2011 - xxi,762p. | Binding - Paperback |
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs.
Emphasis on data analysis is the key strength of this book.
The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.
978-81-317-5448-1
Construction Engineering and Management (CEM)
DATA COLLECTION
658.83 / BAJ