Art of digital marketing (Record no. 10813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200107152608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200107b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126564408 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIKTC-KRRC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | DDC23 |
| Classification number | 658.872 |
| Item number | DOD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 11555 |
| Personal name | Dodson, Ian |
| 245 ## - TITLE STATEMENT | |
| Title | Art of digital marketing |
| Remainder of title | : definitive guide to creating strategic, targetedand measurable online campaigns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 385p. |
| Other physical details | | Binding- Hard Bound | |
| Dimensions | 25*18.5 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4642 |
| Topical term or geographic name entry element | Humanities and Applied Science |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Text Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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| Reference | School of Engineering & Technology | School of Engineering & Technology | Reference Section | 2020-01-08 | 2 | 157.60 | 1 | 658.872 DOD | E15319 | 2023-11-22 | 2023-11-09 | 197.00 | 2020-01-08 | Text Books |