Evidence-based marketing with clinical trial data for nutraceuticals (Record no. 16895)

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control field 20220624163403.0
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040 ## - CATALOGING SOURCE
Original cataloging agency AIKTC-KRRC
Transcribing agency AIKTC-KRRC
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 16799
Author Desai, Anish
245 ## - TITLE STATEMENT
Title Evidence-based marketing with clinical trial data for nutraceuticals
250 ## - EDITION STATEMENT
Volume, Issue number Vol.53(3), March
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Indian Journal of Pharmaceutical Science
Year 2021
300 ## - PHYSICAL DESCRIPTION
Pagination 31-34p.
520 ## - SUMMARY, ETC.
Summary, etc. Nutraceuticals industry is following the pharmaceutical industry
in several areas including quality, regulations, labelling and
packaging. The current trend is towards evidence-based marketing
by generating clinical trial data.
Performing clinical trials on finished products presents a clear
differentiation of opportunity. Evidence-based recommendations
require a technical review of the pertinent clinical literature in
which publications are rated according to their level of scientific
substantiation.
There is widespread interest in supplements among many
stakeholders including consumers, industry members and
scientists. Consumer motivations for use of supplements are
broad and usually relate to the perceived belief of efficacy involving
general well-being, aesthetic pursuits, prevention or management
of chronic diseases, longevity, fitness, sports performance, and/or
any combination of such factors.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 4639
Topical term or geographic name entry element PHARMACEUTICS
773 0# - HOST ITEM ENTRY
Title Pharma times
Place, publisher, and date of publication New Delhi Indian Pharmaceutical Association
International Standard Serial Number 0031-6849
856 ## - ELECTRONIC LOCATION AND ACCESS
URL https://ipapharma.org/wp-content/uploads/2021/03/Pharma-Times-March-2021-Low-Resolution-2.pdf
Link text Click here
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Articles Abstract Database
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Barcode Date last seen Price effective from Koha item type
          School of Pharmacy School of Pharmacy Archieval Section 2022-06-24 2022-0872 2022-06-24 2022-06-24 Articles Abstract Database
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