Southern Africa and cultural heritage: An assessment of online promotion strategies (Record no. 17172)
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| fixed length control field | a |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220719162547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220719b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIKTC-KRRC |
| Transcribing agency | AIKTC-KRRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 17339 |
| Author | Nyambiya, Humphrey |
| 245 ## - TITLE STATEMENT | |
| Title | Southern Africa and cultural heritage: An assessment of online promotion strategies |
| 250 ## - EDITION STATEMENT | |
| Volume, Issue number | Vol.7(1) - June |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | SAGE |
| Year | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | 99-117p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Abstract In terms of cultural heritage, Southern Africa is arguably one of the richest regions. This region has potential for a vibrant cultural heritage tourism sector. Against the background that cultural heritage tourism is a major source of revenue to this region and the need to educate the public on the importance of cultural heritage, we assess the region’s online promotion strategies to the public. We employed qualitative and quantitative analysis of data obtained from cultural heritage organizations of six countries, namely Botswana, Zimbabwe, Lesotho, Namibia, South Africa and Zambia. We assessed the websites of these organizations on the premise of the Information, Communication, Transaction, Relationship and Technical model (ICTRT); social media platforms such as Facebook, Twitter, YouTube, LinkedIn and Instagram were also analysed. Our results show that except for South African Heritage Resources Agency (SAHRA), South Africa, and National Heritage Council of Namibia, most Southern African cultural heritage institutions are struggling to promote cultural heritage online. Given the increased online activities as a result of the global COVID-19 pandemic, we also show that for most Southern African cultural heritage bodies, this has not yet positively affected their online marketing activities. Based on these results, we recommend that concerned organizations should increase online visibility geared towards aggressive marketing approaches. Keywords Cultural heritage, marketing, online strategies, Southern Africa |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4787 |
| Topical term or geographic name entry element | BUILDING TYPES (AR-BUIL) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 17340 |
| Co-Author | Mutyandaedza, Bright |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 17341 |
| Co-Author | Mugabe, Bedone |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 17342 |
| Co-Author | Muchanyangi, Tafadzwa |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 17343 |
| Co-Author | Zhou, Tariro |
| 773 0# - HOST ITEM ENTRY | |
| Place, publisher, and date of publication | Ahmedabad Ahmedabad Univeristy |
| International Standard Serial Number | 2455-9296 |
| Title | Journal of heritage management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Articles Abstract Database |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | School of Architecture | School of Architecture | Archieval Section | 2022-07-19 | 2022-1185 | 2022-07-19 | 2022-07-19 | Articles Abstract Database |