| 000 -LEADER |
|---|
| fixed length control field |
a |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240318140508.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240318b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AIKTC-KRRC |
| Transcribing agency |
AIKTC-KRRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
23046 |
| Author |
Joan, A. Kanmani |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Online marketing of consumer durables in Chennai |
| 250 ## - EDITION STATEMENT |
|---|
| Volume, Issue number |
Vol.11(1), Jan-Jun |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Academic Research Journals (India) |
| Year |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pagination |
59-65p. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Online marketing a new paradigm in business, which is a result of the convergence of computing. broadcasting and telecom technologies is revolutionizing the way the people do business, and companies today have to adopt to this new paradigm. Marketing through online is just as important as in the physical world. Online marketing should not be seen as a substitute for a real set up, but should be used to add to the physical set up. It can acts as a front end, but to be successful it is important to have a strong physical back up to it . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4623 |
| Topical term or geographic name entry element |
Electrical Engineering |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
23047 |
| Co-Author |
Shaik, Mohamed N. |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Indian journal of electrical power & energy systems |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Articles Abstract Database |
