Marketing management (Record no. 2965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a2200205Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191126155432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180803s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-6716-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIKTC-KRRC |
| Transcribing agency | AIKTC-KRRC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| Edition number | DDC23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 4079 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | South Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,596,a1-i20 Pages |
| Other physical details | | Binding - Paperback | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Management speaks of the markets of the 21st century and how they are affected by the forces of demand and supply. The reader is taken through the various factors affecting the prices of goods and services such as, the product mix, the distribution channels and the shift and movement in demand and supply. The does an excellent job of formulating developmental strategies for the economy based on marketing forecasts, the environment and market research. The holistic concept behind Marketing Management is that it gives a layperson a working knowledge about the realm of marketing, its processes and what it means for the development of the world's economy. Philip Kotler is the premier when it comes to marketing. His ideologies have served as the basis for many textbooks across the globe and have proven to be a step higher than other books which focus on being descriptive, more than the practical. Marketing Management: A South Asian Perspective focuses on the strategies of marketing development and its many facets. It throws light on topics which are essential for a well-built nation. The topics cover competitive strategies based on consumer sentiment, branding, creating brand equity, managing both personal as well as mass communication, analysing business as well as consumer markets and managing retailing, wholesaling and logistics. Marketing Management: A South Asian Perspective was published in 2012 by Pearson Education. It is available in paperback. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4669 |
| Topical term or geographic name entry element | MANAGEMENT |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ALLIED SUBJECTS (SOP) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 4080 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham |
| 9 (RLIN) | 4081 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://ndl.iitkgp.ac.in/result?q={%22t%22:%22search%22,%22k%22:%22MANAGEMENT%20%26%20hospital%20management%20%26%20pharmaceuticals%22,%22s%22:[%22DDC=\%22600%3A%3ATechnology\%22%22],%22b%22:{%22filters%22:[]}} |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference | School of Pharmacy | School of Pharmacy | Reference Section | 2013-09-13 | Medico's Book Aid | 775.00 | 658.8 KOT | B2561 | 2024-06-26 | Text Books | |||||
| Circulation | School of Pharmacy | School of Pharmacy | General Stacks | 2015-08-03 | Medico's Book Aid | 875.00 | 658.8 KOT | B2920 | 2024-06-25 | Text Books | 2018-08-09 | |||||
| Circulation | School of Pharmacy | School of Pharmacy | General Stacks | 2015-08-03 | Medico's Book Aid | 875.00 | 658.8 KOT | B2921 | 2024-06-25 | Text Books | 2018-08-09 | |||||
| Circulation | School of Pharmacy | School of Pharmacy | General Stacks | 2015-08-03 | Medico's Book Aid | 875.00 | 658.8 KOT | B2922 | 2024-06-25 | Text Books | 2018-08-09 |