| 000 -LEADER |
|---|
| fixed length control field |
00693nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191126155431.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180803s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-19-957721-7 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AIKTC-KRRC |
| Transcribing agency |
AIKTC-KRRC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PAL |
| Edition number |
DDC23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palmer, Adrian |
| 9 (RLIN) |
4082 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing theory and practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Oxford University Press |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii,551 Pages |
| Other physical details |
| Binding - Paperback | |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Consideration is given to marketing problems, and students are invited to debate issues surrounding these, such as potential causes and effects, rather than be presented with prescriptive solutions. A chapter on responsible marketing has been added for the new edition, addressing topics such as ethics, corporate responsibility and sustainability, and assessing the impact of these topics on the field of marketing. Content on services marketing has now been integrated throughout the book, reflecting the changing nature of services and acknowledging the move towards service based industries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4669 |
| Topical term or geographic name entry element |
MANAGEMENT |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ALLIED SUBJECTS (SOP) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ndl.iitkgp.ac.in/result?q={%22t%22:%22search%22,%22k%22:%22MANAGEMENT%20%26%20hospital%20management%20%26%20pharmaceuticals%22,%22s%22:[%22DDC=\%22600%3A%3ATechnology\%22%22],%22b%22:{%22filters%22:[]}} |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Text Books |
| Source of classification or shelving scheme |
|
