Effective business communication (Record no. 8521)

000 -LEADER
fixed length control field nam a22 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191126160435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190314b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070187757
040 ## - CATALOGING SOURCE
Transcribing agency AIKTC-KRRC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number DDC23
Classification number 658.45
Item number MUR/HIL
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 8047
Personal name Murphy, Herta A.
245 ## - TITLE STATEMENT
Title Effective business communication
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai
Name of publisher, distributor, etc. McGraw Hill Education
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xix, 619p.
Other physical details | Binding - Paperback |
Dimensions 24*18.4 cm
520 ## - SUMMARY, ETC.
Summary, etc. This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations.
Expansion of summary note
CONTENT:

PART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION

Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication

PART II: BUSINESS COMMUNICATION IN CONTEXT

Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context

PART III: MESSAGE DESIGN

Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages

PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS

Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages

PART V: WRITTEN COMMUNICATION, REPORTS

Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals

PART VI: STRATEGIES FOR ORAL COMMUNICATION

Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings

PART VII: THE JOB APPLICATION PROCESS

Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 4629
Topical term or geographic name entry element COMMUNICATION SKILL
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 8048
Personal name Hildebrandt, Herbert W.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ndl.iitkgp.ac.in/result?q={%22t%22:%22search%22,%22k%22:%22Effective%20business%20communication%22,%22s%22:[],%22b%22:{%22filters%22:[]}}
Link text Explore more material @NDL India
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Text Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Not For Loan Reference School of Pharmacy School of Pharmacy Reference Section 2019-03-15 596.00 658.45 MUR/HIL B3806 2020-10-26 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3807 2020-10-23 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3808 2020-10-23 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3809 2020-10-23 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3810 2020-10-23 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3811 2020-10-23 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3812 2020-10-23 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3813 2020-10-23 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3814 2020-10-23 745.00 2019-03-15 Text Books
          Circulation School of Pharmacy School of Pharmacy General Stacks 2019-03-15 596.00 658.45 MUR/HIL B3815 2020-10-23 745.00 2019-03-15 Text Books
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