Generalized Churn Prediction
By: Saima Jan
.
Contributor(s): Khan, Afaq Alam.
Publisher: New Delhi STM Journals 2019Edition: Vol.6(3), Sep-Dec.Description: 19-24p.Subject(s): Computer EngineeringOnline resources: Click here
In:
Journal of artificial intelligence research and advances (JoAIRA)Summary: Abstract: Customer churn evaluation and management are important to determine the loyalty of customers with the firm and thus to remain aware of each customer whether he will stay or leave the firm. This, in turn, will be used to determine the value of the firm and hence its place in the market. This paper includes existing literature which has been done in the field of churn analysis from time to time. It also provides a new methodology of churn prediction that will act as a general-purpose system for feature selection and hence can be used to evaluate churners of any firm.
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School of Engineering & Technology Archieval Section | Not for loan | 2021123 |
Abstract: Customer churn evaluation and management are important to determine the loyalty of customers with the firm and thus to remain aware of each customer whether he will stay or leave the firm. This, in turn, will be used to determine the value of the firm and hence its place in the market. This paper includes existing literature which has been done in the field of churn analysis from time to time. It also provides a new methodology of churn prediction that will act as a general-purpose system for feature selection and hence can be used to evaluate churners of any firm.
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