Thoughts on design
By: Rand, Paul
.
Publisher: San Francisco Chronicle Books 2014Description: 95p. | Binding - Card Paper | 19.5*16.2 cm.ISBN: 9780811875448.Subject(s): GRAPHICS AND DRAWINGS (GRP/DRW)DDC classification: 745.4 Summary: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Text Books
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School of Architecture General Stacks | Circulation | 745.4 RAN (Browse shelf) | Available | A2855 |
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
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