Vertical integration as an SCM strategy to ensure supply confidence : a case of an Indian MNC
By: Mahajan, Vilas
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Publisher: Pune NICMAR 2013Edition: Vol.28(3), Jul-Sep.Description: 61-64p.Subject(s): Construction Engineering and Management (CEM)Online resources: Click here
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NICMAR Journal of construction managementSummary: Supply Chain Management is now globally recognized as a concept having potential, not only for cost reduction but substantially for enhanced customer value. It is because of this recognition that in many a corporate there is now more emphasis being given to applications of Supply Chain Management (SCM) strategies. These successful leaders in their domain treat their supply chain as a powerful tool for achieving competitive advantage through effective delivery of customer value. Emphasis throughout Supply Chain Management is on Integration of its various sub functions in a systematic way to ultimately ensure supply confidence, along with cost effectiveness. One of the strategies followed to ensure Supply Confidence relates to Vertical Integration. This concept of Vertical Integration is adopted by many corporate entities all over the world. The Vertical Integration can be in directions, forward and backward and/ or combination of both. The present paper examines the concept and analyses its pros and cons. The concept, its applications and benefits are exemplified by way of a case of an Indian MNC. This organization had an enviable growth and achieved fifth position in the world in its sector, in a very short time span of a decade, that too starting from scratch. The company attributes its success substantially, to adoption of vertical integration strategy.
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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School of Engineering & Technology Archieval Section | Not for loan | 2024-0810 |
Supply Chain Management is now globally recognized as a concept having potential, not only for cost reduction but substantially for enhanced customer value. It is because of this recognition that in many a corporate there is now more emphasis being given to applications of Supply Chain Management (SCM) strategies. These successful leaders in their domain treat their supply chain as a powerful tool for achieving competitive advantage through effective delivery of customer value. Emphasis throughout Supply Chain Management is on Integration of its various sub functions in a systematic way to ultimately ensure supply confidence, along with cost effectiveness. One of the strategies followed to ensure Supply Confidence relates to Vertical Integration. This concept of Vertical Integration is adopted by many corporate entities all over the world. The Vertical Integration can be in directions, forward and backward and/ or combination of both. The present paper examines the concept and analyses its pros and cons. The concept, its applications and benefits are exemplified by way of a case of an Indian MNC. This organization had an enviable growth and achieved fifth position in the world in its sector, in a very short time span of a decade, that too starting from scratch. The company attributes its success substantially, to adoption of vertical integration strategy.
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