Marketing research
By: Beri, G. C.
Publisher: New Delhi McGraw Hill 2013Edition: 5th Ed.Description: xx,627p. | Binding - Paperback |.ISBN: 978-1-25-900490-2.Subject(s): Construction Engineering and Management (CEM)
DDC classification: 658.83 Summary: The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Text Books
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School of Engineering & Technology (PG) | Reference | 658.83 BER (Browse shelf) | Not For Loan | ME0229 | ||
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Text Books
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School of Engineering & Technology (PG) General Stacks | Circulation | 658.83 BER (Browse shelf) | Available | ME0230 |
Total holds: 0
The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.
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