Creo Store by Sameep Padora & Associates, Mumbai, India
- 1 June 2010
- London EMAP Publishing Limited 2010
‘Creo is about fashion and the human body,’ explains architect Sameep Padora as he describes his design for an upmarket boutique that now occupies the interior of a dilapidated shop on Kemps Corner, in south Mumbai. ‘It’s also a direct response to retail,’ he continues, ‘inspired by the work of fashion designer Hussein Chalayan, whose garments are designed to be more than just one thing, such as dresses that become skirts.’ In a similar way, Padora wanted to create a single garment-like installation that would provide contrasting retail settings. With clarity and boldness, inspired by Chalayan’s innovative attitude, Padora also wanted to address the issue of context, producing an inhabitable display system that would sit within the building’s existing shell with the poise of a model on a catwalk.