Methodology for the Optimum Selection of World Heritage Sites: Destination Competitiveness Approach
- Vol.19(1), Jan-Mar
- New Delhi Institute of Town Planners 2022
- 70-92p.
UNESCO, a UN body try to fosters the growth of national and international tourism, by designating the sites as World Heritage Site. It upholds the regional, national and international profile of the heritage (both tangible and intangible). In tourism literature, competitiveness has been expanded into the sustainability of the destinations. This paper tends to apply the 'Destination Competitiveness Concept' to select the most optimum destinations among the 7 Archaeological Survey of India protected, UNESCO World Heritage Sites for site management and service enhancement. In this paper profitability and sustainability of the site is measured by its tourism data related to annual tourist inflow, annual revenue and expenditure. Concepts of "Site Profitability" , "Site Efficiency" and "Site Sustainability" has been inextricably linked with the Destination Competitiveness model by undertaking the "Trend Analysis" of the Tourist data using SPSS and MS-EXCEL.