Saha, Shreyan  <br/><br/>
Emerging market and research trend in nutraceuti-cals in India: a comparative analysis 

 - Vol.53(3), March 
 - Mumbai  Indian Journal of Pharmaceutical Science  2021 
 - 14-17p. 
<br/><br/> Nutraceutical is one of the fastest growing segments. India is forecasted to be one of the countries to expand fastest on the compound<br/>annual growth rate of the nutraceutical segment. The basic understanding of the existing and past trends in the market and research<br/>field will help researchers and market players to strategize their plan of action accordingly. The current literature indicates that there is<br/>a lot of research work done on nutraceuticals in India which can be seen in the form of research publications. The question is whether<br/>research output is useful for commercial use or not. A basic understanding of the industry requirement is important for making better<br/>products in the segment. The aim of the study was to do comparative analyses of market and research trends in nutraceuticals in<br/>the Indian context. The study was done by recording nutraceutical companies’ perspectives and finding out the research trend that<br/>was ongoing in India in the last five years. It was found that the research trend and market trend had some similarities but the main<br/>research focus was different. This study will benefit the existing and new players in the market and also to the researchers to have an<br/>understanding of where the market and research trends stand. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PHARMACEUTICS