Desai, Anish  <br/><br/>
Evidence-based marketing with clinical trial data for nutraceuticals 

 - Vol.53(3), March 
 - Mumbai  Indian Journal of Pharmaceutical Science  2021 
 - 31-34p. 
<br/><br/> Nutraceuticals industry is following the pharmaceutical industry<br/>in several areas including quality, regulations, labelling and<br/>packaging. The current trend is towards evidence-based marketing<br/>by generating clinical trial data.<br/>Performing clinical trials on finished products presents a clear<br/>differentiation of opportunity. Evidence-based recommendations<br/>require a technical review of the pertinent clinical literature in<br/>which publications are rated according to their level of scientific<br/>substantiation.<br/>There is widespread interest in supplements among many<br/>stakeholders including consumers, industry members and<br/>scientists. Consumer motivations for use of supplements are<br/>broad and usually relate to the perceived belief of efficacy involving<br/>general well-being, aesthetic pursuits, prevention or management<br/>of chronic diseases, longevity, fitness, sports performance, and/or<br/>any combination of such factors. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PHARMACEUTICS