Comparative analysis of ecommerce websites: a case study
- Vol.40(3), Jul-Sep
- New Delhi Indian Society For Technical Education 2017
- 26-36p.
Due to speedy development in the field of technology, consumers adopted the usage of internet for almost every task. E-commerce brings revolution by providing innovative ways of online shopping to the customers. customers grab the opportunity to shift towards online from offline shopping due to their tight and busy schedules. While selecting e-commerce website for online shopping, consumers evaluate critically in choosing the best suitable option. This paper aimed to find out the key factors that affect the selection of E-commerce website...