Analyzing the potential of social media on heritage hotels of India
- Vol.14(1), Jan-Jun
- Noida G. L. Bajaj 2022
- 41-48p.
The internet's expansion has constantly supported social media in society from the late 1990s and early 2000s. Several hundred million active users utilize various social media platforms, dedicating time to communicating and finding information within the cyber community. For both hoteliers and visitors, the advent of social media has offered up new opportunities. It has increased its marketing efforts for hotels. It has also aided travelers in getting insight into the area and arranging their stay.