Importance of patient satisfaction in achieving a competitive edge in the healthcare system
- Vol.58(4), Apr
- Kolkata CMA Kaushik Banerjee 2023
- 21-26p.
Patient loyalty towards a particular healthcare entity can be enhanced by enriching patient satisfaction, eventually leading to a competitive edge in the healthcare system. This study based on the patient responses from outpatient departments (OPDs) examines the impact of patient satisfaction on patient loyalty, which leads to a competitive edge in the healthcare system. The study’s findings suggest that easy access to a healthcare facility and patients’ perceived competence about the physicians directly influence patient satisfaction and indirectly influence patients’ loyalty to a particular healthcare unit. However, the influence of physicians’ character and social role does not significantly affect the patient satisfaction and loyalty to a specific healthcare unit.