Online marketing of consumer durables in Chennai
- Vol.11(1), Jan-Jun
- New Delhi Academic Research Journals (India) 2023
- 59-65p.
Online marketing a new paradigm in business, which is a result of the convergence of computing. broadcasting and telecom technologies is revolutionizing the way the people do business, and companies today have to adopt to this new paradigm. Marketing through online is just as important as in the physical world. Online marketing should not be seen as a substitute for a real set up, but should be used to add to the physical set up. It can acts as a front end, but to be successful it is important to have a strong physical back up to it .