Malhotra, Naresh K. <br/><br/>
Marketing research: an applied orientation 

 - 7th Ed. 
 - Noida  Pearson Education  2016 
 - xxx,968p.  | Binding - Paperback | 
<br/><br/> Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. <br/><br/>The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs. 
<br/><br/><label>ISBN: </label>978-93-325-5569-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Construction Engineering and Management (CEM)
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/DAS