Kaushesh, Anshal <br/><br/>
Pharmaceutical marketing  : Emerging Trends 

 - 1st  
 - Mumbai  ICFAI University Press  2002 
 - 198, 23*15.8 Pages  | Binding - Paperback | 
<br/><br/>  Emerging Trends Here's a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc. 
<br/><br/><label>ISBN: </label>81-7881-219-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Subjects--Index Terms: </label>ALLIED SUBJECTS (SOP) 
<br/><br/><label>Dewey Class. No.: </label>658  / KAU