Saxena, Rajan <br/><br/>
Marketing management 

 - 4th  
 - New Delhi  Tata McGraw Hill  2009 
 - xxix,883 Pages  | Binding - Paperback | 
<br/><br/> This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer. 
<br/><br/><label>ISBN: </label>978-0-07-014491-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Subjects--Index Terms: </label>ALLIED SUBJECTS (SOP) 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX