Big ideas for small businesses : A desktop guide for entrepreneurs
- 1st
- New Delhi Viva Books 2011
- xiv, 263p. | Binding - Paperback | 21.5*14 cm
Big ideas for Small Businesses provides you with the skills and tools to grow your business and shows you how to inspire your people to actively pursue opportunities for growth.
· Includes numerous case examples of start-up companies displaying ambition, courage, and persistence to achieve outstanding business success.
· Describes the human elements of managing and how individuals’ attitudes, states of mind, and overall ways of thinking can decide the outcome of business plans.
· Shows approaches to creating opportunities for small businesses in a tough competitive environment by identifying emerging, neglected, or overlooked market segments.
· Focuses on the actions and counteractions that can outthink, outmaneuver, and outwin larger competitors.
· Provides tools and guidelines for gathering competitor intelligence, alongwith a systematic process for decoding competitor’s plans.
· Furnishes a variety of options and problem-solving techniques to distinguish a business from competitors.
· Shows how to strengthen a market position against larger competitors.
· Includes a 100-question strength/weakness checklist to conduct a total assessment of a company’s capabilities.
· Contains a flexible format for developing a Strategic Business Plan.