Murphy, Herta A. <br/><br/>
Effective business communication 

 - 7th 
 - Chennai  McGraw Hill Education  1997 
 - xix, 619p.  | Binding - Paperback |  24*18.4 cm 
<br/><br/> This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations.   <br/>CONTENT:<br/><br/>PART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION<br/><br/>Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication<br/><br/>PART II: BUSINESS COMMUNICATION IN CONTEXT<br/><br/>Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context<br/><br/>PART III: MESSAGE DESIGN<br/><br/>Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages<br/><br/>PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS<br/><br/>Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages<br/><br/>PART V: WRITTEN COMMUNICATION, REPORTS<br/><br/>Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals<br/><br/>PART VI: STRATEGIES FOR ORAL COMMUNICATION<br/><br/>Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings<br/><br/>PART VII: THE JOB APPLICATION PROCESS<br/><br/>Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up  
<br/><br/><label>ISBN: </label>9780070187757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION SKILL
<br/><br/><label>Dewey Class. No.: </label>658.45  / MUR/HIL