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Designing for changing markets

By: Frater, Judy.
Contributor(s): Chakraverty, Anjan.
Publisher: Mumbai Marg Publications 2022Edition: Vol.73(4), Jun-Sep.Description: 116-136p.Subject(s): ARCHITECTURE GENERAL (AR-GEN)Online resources: Click here In: MargSummary: Traditional textiles, like other crafts, raise design challenges. Specifically: how to honour tradition while adapting to new contexts? Throughout the latter half of the 20th century, experts have offered many different solutions to meet that challenge, such as development projects aimed at rescuing particular types of textile, fashion-centred branding and more recent NGO projects focused on artisanal empowerment. The articles in this section look at some of these design-centric strategies for supporting traditional textiles into the 21st century. From the Weavers’ Service Centres established in the 1950s to the rise of high-end design houses in the 1980s which incorporated India’s weaving and embroidery traditions, professionally trained designers have been central to this story. But artisans themselves have been crucial innovators—never more so than in recent years. With increased democratization of information, better access to design archives and new attention to local expertise, artisans have emerged as design leaders in their own right.
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Traditional textiles, like other crafts, raise design challenges. Specifically: how to honour tradition while adapting to new contexts? Throughout the latter half of the 20th century, experts have offered many different solutions to meet that challenge, such as development projects aimed at rescuing particular types of textile, fashion-centred branding and more recent NGO projects focused on artisanal empowerment. The articles in this section look at some of these design-centric strategies for supporting traditional textiles into the 21st century. From the Weavers’ Service Centres established in the 1950s to the rise of high-end design houses in the 1980s which incorporated India’s weaving and embroidery traditions, professionally trained designers have been central to this story. But artisans themselves have been crucial innovators—never more so than in recent years. With increased democratization of information, better access to design archives and new attention to local expertise, artisans have emerged as design leaders in their own right.

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