000			a
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003			OSt
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040			_aAIKTC-KRRC _cAIKTC-KRRC
100			_917348 _aTesta, Caterina
245			_aAdidas east village extension- Team Work
250			_aIssue 139 - June
260			_aBologna _bThe Plan - Architecture & Technologies in Detail _c2022
300			_a78-89p.
520			_aThe North American headquarters of adidas, the multinational sports apparel company, is located north of downtown Portland, Oregon, along the eastern bank of the Willamette River, which flows through the city. Although essentially made up of two sections separated by a busy main road – Greeley Avenue – the campus forms a compact unit, joined by an elevated walkway across the thoroughfare. It fits comfortably into its urban setting, the segment to the west near the river surrounded by the dense vegetation lining the bank, while the eastern volume abuts onto a densely built quarter of detached family homes. One of the goals posited for the new campus extension was to further improve the way the whole adidas complex blends with the city by adding a new public access on its eastern side. This requirement led the architects to decide on two new volumes, the Gold Building and the Performance Zone Building, located at opposite ends of a large soccer field close to the residential district. The competition called by the client was swiftly concluded, with Lever Architecture winning the brief along with the firms Studio O+A and GGN. The budget and delivery date specifications were particularly challenging: adidas required a construction whose architecture reflected its corporate culture and commitment to quality, authenticity and innovation but which had to be completed within 24 months.
650		0	_971 _aARCHITECTURE GENERAL (AR-GEN)
773	0		_dBologna, Italy The Plan - Architecture & Technologies in Detail _z2499-6602 _tPlan
856			_uhttps://www.theplan.it/eng/magazine/2022/the-plan-139-06-2022/adidas-east-village-extension
942			_2ddc _cAR