000			a
999			_c20771 _d20771
003			OSt
005			20240318140508.0
008			240318b xxu||||| |||| 00| 0 eng d
040			_aAIKTC-KRRC _cAIKTC-KRRC
100			_923046 _aJoan, A. Kanmani
245			_aOnline marketing of consumer durables in Chennai
250			_aVol.11(1), Jan-Jun
260			_aNew Delhi _bAcademic Research Journals (India) _c2023
300			_a59-65p.
520			_aOnline marketing a new paradigm in business, which is a result of the convergence of computing. broadcasting and telecom technologies is revolutionizing the way the people do business, and companies today have to adopt to this new paradigm. Marketing through online is just as important as in the physical world. Online marketing should not be seen as a substitute for a real set up, but should be used to add to the physical set up. It can acts as a front end, but to be successful it is important to have a strong physical back up to it .
650		0	_94623 _aElectrical Engineering
700			_923047 _aShaik, Mohamed N.
773	0		_tIndian journal of electrical power & energy systems
942			_2ddc _cAR