000			00751nam a2200205Ia 4500
999			_c2965 _d2965
005			20191126155432.0
008			180803s9999 xx 000 0 und d
020			_a978-81-317-6716-0
040			_aAIKTC-KRRC _cAIKTC-KRRC
041			_aENG
082			_a658.8 _bKOT _2DDC23
100			_aKotler, Philip _94079
245		0	_aMarketing management
246			_aSouth Asian perspective
250			_a1st
260			_aNoida _bPearson Education _c2013
300			_axxv,596,a1-i20 Pages _bPaperback
520			_aMarketing Management speaks of the markets of the 21st century and how they are affected by the forces of demand and supply. The reader is taken through the various factors affecting the prices of goods and services such as, the product mix, the distribution channels and the shift and movement in demand and supply. The does an excellent job of formulating developmental strategies for the economy based on marketing forecasts, the environment and market research. The holistic concept behind Marketing Management is that it gives a layperson a working knowledge about the realm of marketing, its processes and what it means for the development of the world's economy. Philip Kotler is the premier when it comes to marketing. His ideologies have served as the basis for many textbooks across the globe and have proven to be a step higher than other books which focus on being descriptive, more than the practical. Marketing Management: A South Asian Perspective focuses on the strategies of marketing development and its many facets. It throws light on topics which are essential for a well-built nation. The topics cover competitive strategies based on consumer sentiment, branding, creating brand equity, managing both personal as well as mass communication, analysing business as well as consumer markets and managing retailing, wholesaling and logistics. Marketing Management: A South Asian Perspective was published in 2012 by Pearson Education. It is available in paperback.
700			_aKeller, Kevin Lane _94080
700			_aKoshy, Abraham _94081
856			_uhttps://ndl.iitkgp.ac.in/result?q={%22t%22:%22search%22,%22k%22:%22MANAGEMENT%20%26%20hospital%20management%20%26%20pharmaceuticals%22,%22s%22:[%22DDC=\%22600%3A%3ATechnology\%22%22],%22b%22:{%22filters%22:[]}}
942			_cBK _2ddc
650			_94669 _aMANAGEMENT
653			_aALLIED SUBJECTS (SOP)