000			00658nam a2200181Ia 4500
999			_c2966 _d2966
005			20191126155431.0
008			180803s9999 xx 000 0 und d
020			_a978-0-07-014491-0
040			_aAIKTC-KRRC _cAIKTC-KRRC
041			_aENG
082			_a658.8 _bSAX _2DDC23
100			_aSaxena, Rajan _914
245		0	_aMarketing management
250			_a4th
260			_aNew Delhi _bTata McGraw Hill _c2009
300			_axxix,883 Pages _bPaperback
520			_aThis edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
856			_uhttps://ndl.iitkgp.ac.in/result?q={%22t%22:%22search%22,%22k%22:%22MANAGEMENT%20%26%20hospital%20management%20%26%20pharmaceuticals%22,%22s%22:[%22DDC=\%22600%3A%3ATechnology\%22%22],%22b%22:{%22filters%22:[]}}
942			_cBK _2ddc
650			_94669 _aMANAGEMENT
653			_aALLIED SUBJECTS (SOP)