000			nam a22 4500
999			_c8521 _d8521
005			20191126160435.0
008			190314b xxu||||| |||| 00| 0 eng d
020			_a9780070187757
040			_cAIKTC-KRRC
041			_aENG
082			_2DDC23 _a658.45 _bMUR/HIL
100			_98047 _aMurphy, Herta A.
245			_aEffective business communication
250			_a7th
260			_aChennai _bMcGraw Hill Education _c1997
300			_axix, 619p. _bPaperback _c24*18.4 cm
520			_aThis text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations. _b CONTENT: PART I: BACKGROUND FOR EFFECTIVE BUSINESS COMMUNICATION Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication PART II: BUSINESS COMMUNICATION IN CONTEXT Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context PART III: MESSAGE DESIGN Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages PART IV: WRITTEN COMMUNICATION, MAJOR PLANS FOR LETTERS & MEMOS Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages PART V: WRITTEN COMMUNICATION, REPORTS Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals PART VI: STRATEGIES FOR ORAL COMMUNICATION Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings PART VII: THE JOB APPLICATION PROCESS Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up
650		0	_94629 _aCOMMUNICATION SKILL
700			_98048 _aHildebrandt, Herbert W.
856			_uhttps://ndl.iitkgp.ac.in/result?q={%22t%22:%22search%22,%22k%22:%22Effective%20business%20communication%22,%22s%22:[],%22b%22:{%22filters%22:[]}} _yExplore more material @NDL India
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