Importance of patient satisfaction in achieving a competitive edge in the healthcare system

Prasad, Narayan

Importance of patient satisfaction in achieving a competitive edge in the healthcare system - Vol.58(4), Apr - Kolkata CMA Kaushik Banerjee 2023 - 21-26p.

Patient loyalty towards a particular healthcare entity can be enhanced by enriching patient satisfaction, eventually leading to a competitive edge in the healthcare system. This study based on the patient responses from outpatient departments (OPDs) examines the impact of patient satisfaction on patient loyalty, which leads to a competitive edge in the healthcare system. The study’s findings suggest that easy access to a healthcare facility and patients’ perceived competence about the physicians directly influence patient satisfaction and indirectly influence patients’ loyalty to a particular healthcare unit. However, the influence of physicians’ character and social role does not significantly affect the patient satisfaction and loyalty to a specific healthcare unit.


Construction Engineering and Management (CEM)
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