Predicting Churners from the User Base of a Business - A Review (Record no. 10098)

MARC details
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fixed length control field a
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control field OSt
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control field 20191116093708.0
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fixed length control field 191116b xxu||||| |||| 00| 0 eng d
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Original cataloging agency AIKTC-KRRC
Transcribing agency AIKTC-KRRC
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9 (RLIN) 10501
Author Saima Jan
245 ## - TITLE STATEMENT
Title Predicting Churners from the User Base of a Business - A Review
250 ## - EDITION STATEMENT
Volume, Issue number Vol.6(2), May-Aug
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. STM Journals
Year 2019
300 ## - PHYSICAL DESCRIPTION
Pagination 8-16p.
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Summary, etc. Customer churn prediction and management is a foremost job aimed by enterprises to maintain cost-effective customers and thus many customer churn prediction models are developed which aim to categorize consumers as non-churners or churners & then retention actions are taken to prevent churners from churning. The data from different companies like Telecommunication Company, financial company, Retail Company etc. can be used to discover valuable patterns which predict the customers’ relationship with the company. From this data customers behavior can be used to predict his loyalty with the company. In this paper different techniques & approaches are discussed given by different researchers to predict churners, so as to apply retention strategies on them. This paper also presents the results that were recorded by various researchers in their research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 4622
Topical term or geographic name entry element Computer Engineering
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9 (RLIN) 10500
Co-Author Khan, Afaq Alam
773 0# - HOST ITEM ENTRY
Place, publisher, and date of publication Noida STM Journals
Title Journal of artificial intelligence research and advances (JoAIRA)
856 ## - ELECTRONIC LOCATION AND ACCESS
URL http://computers.stmjournals.com/index.php?journal=JoAIRA&page=article&op=view&path%5B%5D=2152
Link text Click here
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    Dewey Decimal Classification     School of Engineering & Technology School of Engineering & Technology Archieval Section 16/11/2019   2020166 16/11/2019 16/11/2019 Articles Abstract Database
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