Exploring the effects of innovative retail touchpoints on consumer buying behavior in India: application of the S-O-R model (Record no. 20000)
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| 000 -LEADER | |
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| fixed length control field | a |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231021162930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231021b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIKTC-KRRC |
| Transcribing agency | AIKTC-KRRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 21880 |
| Author | Joshi, Esha |
| 245 ## - TITLE STATEMENT | |
| Title | Exploring the effects of innovative retail touchpoints on consumer buying behavior in India: application of the S-O-R model |
| 250 ## - EDITION STATEMENT | |
| Volume, Issue number | Vol.57(12), Dec |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kolkata |
| Name of publisher, distributor, etc. | CMA Kaushik Banerjee |
| Year | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | 91-95p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The retail industry in India has experienced unprecedented changes and growth in the past few years. Retailers need strategies that can improve consumer engagement towards their stores. Consumer engagement towards retailers is often affected by the various touchpoints that these retailers adopt. These touchpoints are the contact-points between a retailer and the consumers and can greatly shape the behavior of consumers. This study examines the effects of new touchpoints on consumer buying behavior. The study draws theoretical guidance from the Stimulus-Organism-Response (SOR) paradigm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4690 |
| Topical term or geographic name entry element | Construction Engineering and Management (CEM) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 21881 |
| Co-Author | Rama Prasad, M.V. |
| 773 0# - HOST ITEM ENTRY | |
| International Standard Serial Number | 0972-3528 |
| Place, publisher, and date of publication | Kolkata Institute of cost Accountants of India |
| Title | Management and accountant journal |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| URL | https://www.icmai-rnj.in/index.php/maj/article/view/172576 |
| Link text | Click here |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles Abstract Database |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Engineering & Technology (PG) | School of Engineering & Technology (PG) | Archieval Section | 21/10/2023 | 2023-1466 | 21/10/2023 | 21/10/2023 | Articles Abstract Database |