Decoding online advertising: Uncovering the marketing impact on consumer behavior through psychology and emotions (Record no. 21943)
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| 000 -LEADER | |
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| fixed length control field | a |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241217100809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241217b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIKTC-KRRC |
| Transcribing agency | AIKTC-KRRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 24838 |
| Author | Taha, Sherif Nayef |
| 245 ## - TITLE STATEMENT | |
| Title | Decoding online advertising: Uncovering the marketing impact on consumer behavior through psychology and emotions |
| 250 ## - EDITION STATEMENT | |
| Volume, Issue number | Vol.6(1), Jan-Jun |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sparkling Press |
| Year | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | 1-9p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study investigates the significant effect of web based publicizing on shopper conduct, zeroing in on the transaction between brain science, feelings, and customized promotion content. The examination targets envelop breaking down mental and profound reactions to different web based publicizing designs, evaluating their impact on direction and brand discernments, distinguishing vital mental components and close to home triggers in internet promoting, and analyzing the job of individual contrasts. Discoveries underscore the critical impact of customized web based promoting on buyer conduct, featuring the significance of personalization in publicizing systems, straightforwardness in information use, and moral practices. The concentrate additionally recommends future exploration roads and illuminates policymakers on moral rules. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4690 |
| Topical term or geographic name entry element | Construction Engineering and Management (CEM) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 24839 |
| Co-Author | Kolour, Hossein Rahimi |
| 773 0# - HOST ITEM ENTRY | |
| Place, publisher, and date of publication | Delhi Sparkling Press |
| International Standard Serial Number | 2664-8806 |
| Title | International journal of research in management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| URL | https://www.managementpaper.net/archives/2024/vol6issue1/PartA/5-2-41-569.pdf |
| Link text | Click here |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles Abstract Database |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Engineering & Technology (PG) | School of Engineering & Technology (PG) | Archieval Section | 17/12/2024 | 2024-1579 | 17/12/2024 | 17/12/2024 | Articles Abstract Database |