Marketing research (Record no. 5376)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250408122853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181009s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-25-900490-2 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AIKTC-KRRC |
| Transcribing agency | AIKTC-KRRC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BER |
| Edition number | DDC23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Beri, G. C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,627p. |
| Other physical details | | Binding - Paperback | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4690 |
| Topical term or geographic name entry element | Construction Engineering and Management (ME-CE) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | School of Engineering & Technology (PG) | School of Engineering & Technology (PG) | 03/03/2017 | Medico's Book Aid | 615.00 | 658.83 BER | ME0229 | 24/06/2025 | 09/10/2018 | Books | ||||||
| Dewey Decimal Classification | Circulation | School of Engineering & Technology (PG) | School of Engineering & Technology (PG) | General Stacks | 03/03/2017 | Medico's Book Aid | 615.00 | 1 | 658.83 BER | ME0230 | 24/06/2025 | 09/10/2018 | Books | 30/03/2022 |