Currently, student product design work is based on product design examples that the lecturer has determined. This can provide the scope of creativity and innovation of student product designs to be limited to old textbook-based designs and not real problems in the world of work. The research method uses an experiment with a One-Group Double Posttest-Only Design. Respondents are students who take CAD courses. The research scenario was the first week without treatment and the second until the fifth week of treatment with the CAD learning method in Small and Medium-sized Enterprises (SMEs). There are three SMEs as the research location. The research was divided into eight student groups. The data analysis technique uses descriptive statistics to represent the qualities of creativity and innovation. Combined and partial difference tests were carried out by analyzing variance from the experiment’s class. Learning CAD in SMEs requires preparation in planning, implementation, and evaluation. Conservatively, there is an increase in studentcreativity and innovation from time to time when they are in SMEs. Students give a good impression of improving their CAD skills with growing confidence and solving industrial product design problems. In addition, the inferential results show differences in student creativity and innovation from time-to-time experiments.