Impact of infrastructure, marketing, and pricing strategies on customer satisfaction of telecom users a sectoral study
Publication details: Kolkata CMA Kaushik Banerjee 2023Edition: Vol.57(11), NovDescription: 34-40pSubject(s): Online resources: In: Management and accountant journalSummary: The rapid growth and development of information technology has increased the competitiveness of the Indian telecom industry, leading to the intensification of competition in this industry. To evaluate telecom users customer satisfaction and preference for buying a particular network, researchers developed a model using five constructs: telecom network infrastructure, telecom provider marketing strategy, telecom network pricing policy, preference for buying, and customer satisfaction. The study concluded that pricing and marketing, not telecom infrastructure, influence consumer preferences. Infrastructure, not pricing, affects customer satisfaction in the telecom industry. Customer satisfaction can be affected by SIM preference. Airtel, BSNL, Vodafone Idea, and Jio have similar perceptions when compared.| Item type | Current library | Status | Barcode | |
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Articles Abstract Database
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School of Engineering & Technology (PG) Archieval Section | Not for loan | 2023-1470 |
The rapid growth and development of information technology has increased the competitiveness of the Indian telecom industry, leading to the intensification of competition in this industry. To evaluate telecom users customer satisfaction and preference for buying a particular network, researchers developed a model using five constructs: telecom network infrastructure, telecom provider marketing strategy, telecom network pricing policy, preference for buying, and customer satisfaction. The study concluded that pricing and marketing, not telecom infrastructure, influence consumer preferences. Infrastructure, not pricing, affects customer satisfaction in the telecom industry. Customer satisfaction can be affected by SIM preference. Airtel, BSNL, Vodafone Idea, and Jio have similar perceptions when compared.
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