Integrated reporting (IR) provides a wide range of highly informative and analytical value to stakeholders like investors etc regarding value creation in the short, medium and long run. A study was conducted with a view to examine the adoption level of IR practices in Indian telecom industry and find out the relation between profitability of telecom companies and adoption level of IR. No relationship is found between profitability and IR adoption in Indian telecom sector as Reliance Jio is a profit making company but did not adopt IR practices and Bharti Airtel adopted IR practices even after having losses. Vodafone Idea is a company which was suggested by SEBI to adopt IR practices but did not adopt till FY 2021-22. BSNL has not adopted IR practices as it is a Government owned non-listed company which was not suggested by SEBI to adopt IR practices. It is suggested that SEBI should formulate IR framework in Indian perspective by considering Indias local reporting needs.