People tend to react in the manner they are treated. Many problems in organizational relationships arise because of this reason. Most often, it is not the intent but the manner of implementation that may result in conflicts. Hence, building and sustaining organizational relationships is crucial for organizational productivity, and it is here that the role of emotional management becomes relevant. Emotions help maintain a balance between one’s inner state and behavior in a given situation, which not only helps one to survive but also to flourish. However, emotions are not always reliable. At times, emotions may tend to confuse one’s perceptions of the present moments with past experiences. This may further cloud one’s judgment, and ultimately one may lose control of one’s behavior. The paper draws upon Daniel Coleman’s Theory of Emotional Intelligence to examine the strategies for building and sustaining organizational relationships through emotional intelligence.