Modern Pharmaceutical Industry: A Primer Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in the complex pharmaceutical industry. Experts actively involved in each component discuss their own contribution to a pharmaceutical company's work and success. Divisions include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more. The seventeen chapters included in this resource offer a wide range of topics, from discovery and formulation to post-approval and legal. Readers will be given a detailed look at the structure of a contemporary drug company and a thorough understanding of what goes on behind the scenes. Modern Pharmaceutical Industry: A Primer is a valuable resource for all pharmacy students, new hires at pharmaceutical companies, drug company management, and academic health center libraries Contents Drug Discovery: New Compounds Pharmaceutical Formulation Analytical Testing and Development Manufacturing and Production Ethics in Clinical Research Clinical Research Regulatory Affairs Medical Information Drug Safety and Pharmacovigilance Legal and Intellectual Property/ Sales and Marketing Finance Pharmacy economics and Outcomes Research Public Affairs Generic Drugs Over-the-Counter Drugs Future Industry Trends .