Pharmaceutical marketing : Emerging Trends

By:

Kaushesh, Anshal

Language: ENG Publication details: Mumbai ICFAI University Press 2002Edition: 1stDescription: 198, 23*15.8 Pages | Binding - Paperback |ISBN:

81-7881-219-3

Subject(s):

DDC classification:

658 KAU DDC23

Online resources:

Click here to access online

Summary: Emerging Trends Here's a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	School of Pharmacy Reference Section	Reference	658 KAU (Browse shelf(Opens below))	Not For Loan	B0873
Books	School of Pharmacy General Stacks	Circulation	658 KAU (Browse shelf(Opens below))	Available	B0872

Total holds: 0

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Emerging Trends Here's a book that gives an insight into marketing trends in the pharma industry. It looks at the challenges of generic drugs, new product development, global competition, role of branding, direct-to-consumer advertising (DTCA), emerging sales channels like the Internet and more. The book is valuable in a time when new medicines and vaccines are being developed to fight new diseases like SARS, Avian flu etc.

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