Marketing management

By:

Saxena, Rajan

Language: ENG Publication details: New Delhi Tata McGraw Hill 2009Edition: 4thDescription: xxix,883 Pages | Binding - Paperback |ISBN:

978-0-07-014491-0

Subject(s):

DDC classification:

658.8 SAX DDC23

Online resources:

Click here to access online

Summary: This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	School of Pharmacy Reference Section	Reference	658.8 SAX (Browse shelf(Opens below))	Not For Loan	B2562

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This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

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