Management research methodology: Integration of principles, methods and techniques
Language: ENG Publication details: Noida Pearson Education 2006Description: xxiii,573p. | Binding - Paperback |ISBN:- 978-81-7758-563-6
- 658.83 KRI/SIV DDC23
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| 658.562 GRY/CHU Juran's quality planning & analysis for enterprise quality | 658.83 BAJ Business research methods | 658.83 BER Marketing research | 658.83 KRI/SIV Management research methodology: Integration of principles, methods and techniques | 658.83 MAL/DAS Marketing research: an applied orientation | 690 RAI Raina's construction management practice contract management practice: tha inside story | 690.0284 PEU/SCH Construction planning, equipments & methods |
The subject of Management Research Methodology is enthralling and complex. A student or a practitioner of management research is beguiled by uncertainties in the search and identification of the research problem, intrigued by the ramifications of research design and confounded by obstacles in obtaining accurate data and complexities of data analysis. This book seeks a balanced treatment of all these aspects and blends problem-solving techniques, creativity aspects, mathematical modelling and qualitative approaches in order to present the subject of Management Research Methodology in a lucid and easily understandable way.
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