Marketing research: an applied orientation

By:

Malhotra, Naresh K

Contributor(s):

Dash, Satyabhusan

Language: ENG Publication details: Noida Pearson Education 2016Edition: 7th EdDescription: xxx,968p. | Binding - Paperback |ISBN:

978-93-325-5569-3

Subject(s):

Construction Engineering and Management (ME-CE)

DDC classification:

658.83 MAL/DAS DDC23

Summary: Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	School of Engineering & Technology (PG)	Reference	658.83 MAL/DAS (Browse shelf(Opens below))	Not For Loan	ME0226
Books	School of Engineering & Technology (PG) General Stacks	Circulation	658.83 MAL/DAS (Browse shelf(Opens below))	Available	ME0227
Books	School of Engineering & Technology (PG) General Stacks	Circulation	658.83 MAL/DAS (Browse shelf(Opens below))	Available	ME0228

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Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

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