Marketing research

By:

Beri, G. C

Language: ENG Publication details: New Delhi McGraw Hill 2013Edition: 5th EdDescription: xx,627p. | Binding - Paperback |ISBN:

978-1-25-900490-2

Subject(s):

Construction Engineering and Management (ME-CE)

DDC classification:

658.83 BER DDC23

Summary: The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	School of Engineering & Technology (PG)	Reference	658.83 BER (Browse shelf(Opens below))	Not For Loan	ME0229
Books	School of Engineering & Technology (PG) General Stacks	Circulation	658.83 BER (Browse shelf(Opens below))	Available	ME0230

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The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.

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