Big ideas for Small Businesses provides you with the skills and tools to grow your business and shows you how to inspire your people to actively pursue opportunities for growth.

· Includes numerous case examples of start-up companies displaying ambition, courage, and persistence to achieve outstanding business success.

· Describes the human elements of managing and how individuals’ attitudes, states of mind, and overall ways of thinking can decide the outcome of business plans.

· Shows approaches to creating opportunities for small businesses in a tough competitive environment by identifying emerging, neglected, or overlooked market segments.

· Focuses on the actions and counteractions that can outthink, outmaneuver, and outwin larger competitors.

· Provides tools and guidelines for gathering competitor intelligence, alongwith a systematic process for decoding competitor’s plans.

· Furnishes a variety of options and problem-solving techniques to distinguish a business from competitors.

· Shows how to strengthen a market position against larger competitors.

· Includes a 100-question strength/weakness checklist to conduct a total assessment of a company’s capabilities.

· Contains a flexible format for developing a Strategic Business Plan.