This popular text offers the latest best practices in business communication and the advancements in communication technology with comprehensive and in-depth coverage on all the core components of efficient communication. It has been thoroughly revised and carefully updated in view of increasing demand for individuals with a high degree of proficiency in communication skills.

With two new chapters, Seminar and Meetings and Writing Thesis and Dissertations, and contemporary topics like communication in organisations, cross-cultural communication, gender communication, chronemics, haptics, etc., this book offers a better and comprehensive coverage, as compared to its previous editions.

CONTENT :
Part 1: Fundamentals of Communication
Chapter 1: Nature of Communication
Chapter 2: Advertising Communication
Chapter 3: Non-Verbal Communication
Chapter 4: Barriers to Communication
Chapter 5: Communication Technology
Chapter 6: Oral Presentation
Chapter 7: Seminar and Meetings

Part 2: Business Correspondence
Chapter 8: Principles of Letter Writing
Chapter 9: Structure and Planning of Letters
Chapter 10: Quotations, Orders and Tenders
Chapter 11: Sales and Circular Letters
Chapter 12: Claim and Adjustment Letters
Chapter 13: Credit and Collection Letters
Chapter 14: Banking and Insurance Correspondence
Chapter 15: Social Correspondence
Chapter 16: Email Correspondence

Part 3: Report Writing
Chapter 17: Business and Technical Reports
Chapter 18: Structure and Layout of Reports
Chapter 19: Planning and Preparation
Chapter 20: Elements of Style
Chapter 21: Use of Illustrations
Chapter 22: Technical Description
Chapter 23: Writing the Report
Chapter 24: Specimen Reports
Chapter 25: Technical Proposal
Chapter 26: Memorandum
Chapter 27: Notices, Agenda and Minutes

Part 4: Job-Related Communication
Chapter 28: Application for Jobs
Chapter 29: Employment Interview
Chapter 30: Group Discussion

Part 5: Reading and Listening Skills
Chapter 31: Reading Comprehension
Chapter 32: Precis Writing
Chapter 33: Effective Listening

Part 6 : Mechanics of Writing
Chapter 34: Grammar and Usage
Chapter 35: Words Often Confused
Chapter 36: Punctuation and Capitalization
Chapter 37: Abbreviations and Numerals
Chapter 38: Using Library Resources
Chapter 39: Writing Thesis and Dissertation
Chapter 40: Proofreading

Appendices

APPENDIX A: List of Business Terms
APPENDIX B: Self-Assessment Quiz
APPENDIX C: Sounds of English
APPENDIX D: A Note on Soft Skills