TY  - BOOK
AU  - Knackstedt, Mary V.
TI  - Interior design business handbook: A complete guide to profitability
SN  - 978-1-118-13987-5
U1  - 729 DDC23
PY  - 2013///
CY  - New Jercy
PB  - John Wiley & Sons
KW  - INTERIOR ARCHITECTURE (AR-IA)
KW  - FINDING YOUR PLACE IN INTERIOR DESIGN; STARTING OR CHANGING YOUR BUSINESS TYPE OR STRUCTURE; PLANNING FOR PROFIT AND GROWTH; THE DESIGN TEAM; BUSINESS DEVELOPMENT; CHARGING FOR YOUR SERVICES; SUCCEEDING IN PROJECT MANAGEMENT; WORKING WITH SOURCES AND CONT
N2  - Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability. It offers a complete roadmap to all aspects of starting and running a business, from hiring staff and contract negotiation to marketing and client relations. The new edition describes how the changing economy affects design practices, covers new health and environmental issues, and explores a range of current topics, including social networking, internet marketing, building a brand, and implementing computer technology
ER  -