TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing management
SN  - 978-0-07-014491-0
U1  - 658.8 DDC23
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - MANAGEMENT
KW  - ALLIED SUBJECTS (SOP)
N2  - This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer
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ER  -